An illustration of an upset man shouting different letters in various languages

Designing for multiple languages has had an impact on the way I approach design decisions, regardless of the product being in one or several languages. The points covered in this story are based on some of the issues I encountered when designing for an existing and functioning product that was translated to accommodate new languages (and regions).

The stage of the product can play a major role in design. …


As a UI/UX designer, I’ve been interested in researching user behavior, visual cues, and different underlying motivations that can have an impact on the user experience. Lately, I’ve also been curious to learn more about myself as a designer and how personality traits or preferences can play a role in how I work as a designer. Knowing more about yourself can help grow and further improve collaboration with others.

A shape of a man wearing goggles and looking into the distance

Hi, I’m an INFJ designer.

I discovered being an INFJ personality type by making an online personality test based on the Myers-Briggs Type Indicator (MBTI). MTBI was developed based on Carl Jung’s theory of psychological types by Isabel Briggs Myers and Kathrine Briggs in the 1940s.

All types are equal and there is no best one — it is about understanding and appreciating differences between people.

Culture, environment, and background can also have an impact on these personality types, and of course not forgetting that each individual is unique. …


Arthur Avenue, The Bronx, NY. Boxing Day had just passed and “I Want to Hold Your Hand” by the Beatles was playing on the radio. It had been snowing the whole night and the streets were covered in a beautiful white layer. I was sitting by the store counter watching children throwing snowballs, building snowmen and running across the streets in laughter. We ran a family-owned cheese and meat shop called Speranza Co. at the East end of Arthur Avenue, also known as Little Italy.

Our whole life evolved around the store. Everyone from close to distant family to the…


I was sitting outside in a cafe enjoying a cup of coffee and scanning through the latest edition of La Plume. Everything felt new and exciting as I had just arrived to Paris the evening before. It was quiet and hardly any people were passing by during the early morning hour.

I felt a bit out-of-character sitting outside this marvellous structure. I was a poor young aspiring designer lucky enough to be at the center of the modern design world. I could tell immediately that the exterior of the cafe was inspired by nature, even though it was presented in…


One day of adventures into design.

Inside the room. Looking out from the window to city. It is dark. You can see traces of buildings and lights.

0545

A new day at Block One unofficially begins when the central alarm goes off at 0545 hours each morning. The alarm, called as Dawnbell, is a one-hour long broadcast consisting of nature sounds and binary beats, carefully engineered to provide a sense of calmness and reach as many levels of sound a human ear can possibly recognize. The broadcast is transmitted throughout the whole zone, including streets, buildings and resident dwellings through a centrally controlled system ZEN (Zone Engagement Network). Mars is dry and sub-freezing, thus the ZEN makes the zone livable by mimicking conditions on Earth. ZEN controls…


How to utilize design thinking as a mindset to create a solution that can help to enhance inpatient healthcare operations among clinical staff? This case study is an UX/UI research for an inpatient app concept for doctors and nurses. Time to investigate.

Newwward concept design — futuristic hospital environment
Welcome to Newwward

Problem — Overwork and Repetitive Tasks

Healthcare workforce faces an overload of work, shortage of staff and poor work-life balance. These issues can lead to declining morale and poor well-being, which can further affect decision-making and influence both the patient’s and staff’s satisfaction and experience. This questions the sustainability of the current workflow models.

Healthcare industry needs to embrace technology as a form of…

Simo Herold

a Finnish Visual + Product Designer (UI/UX Designer)

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