An illustration of an upset man shouting different letters in various languages

Designing for multiple languages has had an impact on the way I approach design decisions, regardless of the product being in one or several languages. …

As a UI/UX designer, I’ve been interested in researching user behavior, visual cues, and different underlying motivations that can have an impact on the user experience. Lately, I’ve also been curious to learn more about myself as a designer and how personality traits or preferences can play a role in how I work as a designer. Knowing more about yourself can help grow and further improve collaboration with others.

A shape of a man wearing goggles and looking into the distance

Hi, I’m an INFJ designer.

I discovered being an INFJ personality type by making an online personality test based on the Myers-Briggs Type Indicator (MBTI). MTBI was developed based on Carl Jung’s theory of psychological types by Isabel Briggs Myers and Kathrine Briggs in the 1940s.

All types are equal…

Arthur Avenue, The Bronx, NY. Boxing Day had just passed and “I Want to Hold Your Hand” by the Beatles was playing on the radio. It had been snowing the whole night and the streets were covered in a beautiful white layer. I was sitting by the store counter watching…

I was sitting outside in a cafe enjoying a cup of coffee and scanning through the latest edition of La Plume. Everything felt new and exciting as I had just arrived to Paris the evening before. …

One day of adventures into design.

Inside the room. Looking out from the window to city. It is dark. You can see traces of buildings and lights.


A new day at Block One unofficially begins when the central alarm goes off at 0545 hours each morning. The alarm, called as Dawnbell, is a one-hour long broadcast consisting of nature sounds and binary beats, carefully engineered to provide a sense of calmness and reach as many levels…

How to utilize design thinking as a mindset to create a solution that can help to enhance inpatient healthcare operations among clinical staff? This case study is an UX/UI research for an inpatient app concept for doctors and nurses. Time to investigate.

Newwward concept design — futuristic hospital environment
Welcome to Newwward

Problem — Overwork and Repetitive Tasks

Healthcare workforce faces an overload of work, shortage…

Simo Herold

a Finnish Visual + Product Designer (UI/UX Designer)

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